OF STARTUPS FAIL BECAUSE THEY BUILD WHAT NOBODY WANTS
Discover what your customers actually need before you write a single line of code. Market·Product·Fit gives you validated answers in weeks, not months of wasted runway.
THE AI PARADOX
BUILDING IS EASY
- >AI coding assistants ship features in hours
- >No-code tools launch MVPs overnight
- >Everyone can build. Few can sell.
FINDING CUSTOMERS IS HARD
- >78% of startups are self-funded—no GTM team budget
- >29% fail due to marketing/distribution problems
- >Most get zero distribution channels working
WHY STARTUPS FAIL TO FIND PMF
Building on assumptions
Without validation
Not talking to customers
Guessing instead of asking
Solution before problem
Falling in love with your idea
AI made building easy. Finding customers is the real challenge. MPF solves this.
START WITH MARKET, NOT PRODUCT
Most founders build first and hope customers show up. That's backwards. MPF helps you discover what people actually need, validate your assumptions, and find the distribution channel that works—before you invest months building.
We don't invent new theory. We systematize proven wisdom from the world's leading product and startup experts—the same methodologies Microsoft, Google, and Amazon already use.
WITHOUT MPF
WITH MPF
THE TEAM - FOUNDER + 9 AI AGENTS
Three touchpoints. One system.
You talk to Marty—he orchestrates the team behind the scenes. Peter for strategic coaching. Your customers talk to Rob.
Powered by: Reasoning Models | Voice AI | Pattern Recognition
Not AI magic. Proven methodology, systematically applied.
POWERED BY PROVEN WISDOM
Each agent draws from the combined expertise of the world's leading product and startup authorities. Add your own favorite books to expand their knowledge.
Marty Cagan
Product Discovery
Martina Lauchengco
Product Marketing
Teresa Torres
Opportunity Trees
Steve Blank
Customer Development
Rob Fitzpatrick
Customer Interviews
April Dunford
Positioning
Jake Knapp
Design Sprint
Eric Ries
Validated Learning
Peter Thiel
Monopoly Thinking
ADD YOUR FAVORITE BOOKS
Upload your own knowledge sources—business books, industry reports, research papers—and your agents will draw upon their wisdom in every conversation.
Your agents become experts in your domain, speaking your language.
Microsoft pays $100,000+ to apply these methodologies with consultants. You pay $99/month. Same frameworks. Same systematic approach. Startup pricing.
WHAT YOU'LL WALK AWAY WITH
Your Ideal Customer Profile
Know exactly who to target—validated through real conversations, not guesses.
Your Distribution Channel
Discover the one channel that works for your market before testing blindly.
Your Product Roadmap
Build what customers actually need, backed by evidence from 100+ interviews.
Interview Transcripts & Insights
Raw data and synthesized patterns from systematic customer discovery.
Stop guessing. Start knowing.
SIMPLE PRICING
Start free. Scale as you grow. Cancel anytime.
[FREE]
Try before you commit
- ✓100 text messages
- ✓1 AI agent
[LIFESTYLE]
Solo founders building sustainable businesses
- ✓600 voice minutes
- ✓Unlimited agents
- ✓10 knowledge docs
- ✓+$60 for 120 minutes of video
[UNICORN]
Teams targeting venture-scale outcomes
- ✓2,500 voice minutes
- ✓Optional local deployment
- ✓Unlimited knowledge
- ✓+$150 for 500 minutes of video
WHO IT'S FOR
TECHNICAL FOUNDERS
You can build anything. But what should you build?
MPF helps you discover what customers actually need before you invest months coding the wrong thing.
GTM CONSULTANTS
Your personal expertise doesn't let you scale.
Scale your practice with systematic, AI-powered discovery. Serve more clients with better results.
STOP GUESSING. START KNOWING.
Discover what your customers actually want—before you build.
The best practices from Cagan, Torres, Blank, Thiel, and more—automated and accessible 24/7.
Get Early Access